Participation, Fans, PartnershipsOur Strategic Focus

https://ttama.co.tt/wp-content/uploads/2022/12/crest_white.png
TTAMA’s strategic focus is a triad of developmental pillars that are pivotal in propelling our athletes and the association forward

Participation

Supporters

Partnerships

gallery_02-640x640
gallery_03-640x640
gallery_04-640x640
gallery_01-640x640
gallery_05-640x640
gallery_06-640x640
hero_slider_16-640x367
hero_slider_15-640x367
hero_slider_19-640x367
hero_slider_13-640x367
hero_slider_14-640x367
Program: Trinidad and Tobago Association of Master Athletics
Location: 24 Southern Main Rd Enterprise Chaguanas

Participation

We are dedicated to significantly increasing participation in Masters' athletics, fostering a culture that supports health and wellness alongside competitive sportsmanship.

Performance Indicators:

  • A minimum of five track and field meets provided annually.
  • At least 50 individuals over 30 engaged in TTAMA’s activities.
  • Achieving a 50% member utilization rate of stadium facilities.
  • Elevating our medal count at all levels of competition.

Fans/Supporters and Stakeholders

Building a strong and supportive community is at the core of our operations. By enhancing the visibility of Masters' athletics, we aim to grow our fan base and stakeholder engagement.

Performance Indicators:

  • A 20% increase in supporters at Masters’ activities and meets year over year.
  • Development and maintenance of a robust online presence to facilitate fan interaction and information dissemination.

Partnerships

Collaboration with government bodies, sporting entities, and health organizations is key to our progress and sustainability. We aim to forge and maintain partnerships that yield tangible benefits and support for our athletes.

Performance Indicators:

  • Attainment of at least 50% of the financial objectives for supporting local, regional, and international meets through partnerships.
SIGN UP HERE

A New Era for Masters AthleticsLooking Ahead

Our 3 pillars are supported by strategic objectives, measurable outcomes, and key performance indicators, ensuring that TTAMA continues to be a beacon of excellence in Masters Athletics.

Charting the Course: 2023-2028Executive Summary of the Strategic Plan

Our Strategic Plan is not merely a directive but a vision crafted to inspire a shift in the mindset of our sport's stakeholders. By focusing on Participation, Fans, and Collaboration, we aim to invigorate our membership, expand our supporter base, and forge meaningful partnerships.
BECOME A MEMBER

Elevate Athletic Involvement

Boost both competitive and non-competitive member participation by offering a wide range of athletic events and programs. Our goal is to provide every member, regardless of their level, an opportunity to engage, improve, and compete.

Broadening Sports Enthusiasm

Our initiatives are designed to increase the fan base, creating a more vibrant sports culture. By enhancing fan experiences and creating connections with the community, we aim to bring more supporters to the stands and amplify the excitement around every event.

Fostering Partnerships

Strengthening ties with both TTAMA members and external entities is key to our mutual success. Through strategic collaborations, we aim to expand our reach, share resources, and work together toward common goals in the sporting world.

Navigating Towards a Brighter Future

Our strategic plan is the compass that directs us from where we stand today to the achievements we envision tomorrow. With clear objectives, well-defined roles, and quantifiable outcomes, we’re on a path to establishing TTAMA as a leading force in sports.